GA4 Conversion Reports Guide

📊 What is the GA4 Conversions Report?

The Conversions report in GA4 helps you analyze actions that users take on your website or app that are considered valuable, like purchases or sign-ups. It shows how often these conversions occur, which events are driving them, and how performance changes over time.

📍 How to Access the Conversions Report

1. Log into your Google Analytics 4 property.
2. In the left navigation, go to Reports > Life cycle > Engagement > Conversions.
3. Choose your date range and filters at the top of the screen.

📈 What You'll See in the Report

• List of all events marked as conversions.
• Metrics: Total Conversions, Users, Revenue, and Event Count.
• Breakdown by event name, page path, country, traffic source, and more.

🛠️ How to Use the Report

• Identify your top-performing conversion events.
• Compare user behavior before and after key campaigns.
• Track trends across devices, platforms, or traffic sources.
• Use comparisons to A/B test and improve landing pages or CTAs.

🔧 Advanced Tips

• Click on a conversion event to drill down into detailed event pathing.
• Use Explorations to build funnels or segment conversion paths.
• Link your GA4 to Google Ads for campaign-level conversion visibility.

🔗 Related Resources

• GA4 Official Conversions Report Help
• Create Custom Funnels in GA4