Google Ads Conversion Tracking Setup Guide
📌 What is Conversion Tracking?
Google Ads conversion tracking helps you measure the actions users take after interacting with your ads — purchases, sign-ups, phone calls, downloads, or any custom goal.
🛠️ How to Set Up Conversion Tracking
- In your Google Ads account, go to Tools & Settings > Conversions.
- Click + New Conversion Action.
- Choose the type of conversion (website, app, phone calls, or import from GA4).
- For website conversions:
- Enter your domain and scan the site.
- Choose an action category (e.g., purchase, lead, signup).
- Define a value (fixed, variable, or no value).
- Set up the Google tag (using GTM, manual tag, or site scan).
- Save and verify that the tag is firing by checking in real-time.
⚙️ Tag Installation Options
- Google Tag Manager: Easiest for marketers already using GTM.
- Manual Tag: Copy the global site tag (`gtag.js`) and place it between the
<head>tags. - GA4 Import: Link GA4 to Google Ads and import conversion events.
🔍 Tips for Accurate Tracking
- Always confirm the tag fires using the Google Tag Assistant Chrome extension.
- Use event-specific triggers (like clicks, form submissions, etc.) for higher precision.
- Track additional actions (scroll, exit intent, cart abandon) to build retargeting audiences.
🔗 Related Resources
Use conversion tracking to unlock smarter bidding, ROI insights, and campaign performance that gets better with every click.